“Together for the goal“ is the slogan, which accompanies the AP&S sponsoring of the middle distance runner Christoph Kessler.
Since the beginning of 2017 the company has been the main sponsor of the athlete.
Christoph Kessler, born in Donaueschingen (city, where the company headquarters is located), convinces with his outstanding performance: 1st Place of the German best list in the 800 m run in June, 2 gold medals at the German Junior Championship in the 800 m race as well as in the 4 x 400 m relay he has already achieved this year in a row. Other exciting challenges such as the participation in the Universiade in Taiwan are coming soon.
“The success of Christoph Kessler is determined by hard training, which is associated with a great deal of discipline and passion for the sport. This commitment is admirable,“ says Alexandra Laufer-Müller, CEO of AP&S. “We met Christoph Kessler during an internship, which he completed in our company. We are pleased to support this dynamic, young man in achieving his sporting goals.”
Christoph Kessler about the cooperation: “I am glad to have AP&S as the main sponsor by my side. In the middle distance running speed, endurance and timing count. The exercise requires high force and time effort. The AP&S sponsoring allows me to concentrate on the two issues, which are of top priority for me: the sport and my studies in Process Engineering.“
At the first sight mechanical engineering and middle distance run have nothing in common. On closer inspection, however, parallels can be drawn. That is why AP&S has decided to use images of Christoph Kessler in a new advertising campaign. “Our wet process applications also focus on maximum speed in the production and endurance in terms of sustainable performance. The result is efficient application performance. We are already excited about the feedback from our target group on the new campaign. Further we hope that the campaign will attract more media attention on the middle distance running, which this challenging sport deserves,“ explains Aljona Barberio, responsible for marketing at AP&S.
To read this news in German, please click here.